Meet The Resilience Mentor

Hello, Bonjour, Salam!

I believe entrepreneurship is as much about resilience as it is about strategy. Behind every profitable business is a founder learning to navigate uncertainty, reinvention, and growth with courage. My work is to walk alongside those founders, bringing clarity, perspective, and co-entrepreneurial energy so they can thrive in both business and life.

From Amsterdam to Europe, the USA, the Middle East, Africa, and Asia, I have mentored visionary entrepreneurs and teams, helping them build not only profitable companies but also businesses rooted in purpose and endurance. My clients know me for blending sharp strategy with a deeply human touch, a reminder that we are not machines but people building futures that matter.

Every business story is a human story first.

"Nobody is rooting for your to fail. You may succeed. You may fail. But, for the most part, nobody cares one way or the other. This is good. The world is big and you are small, which means you can chase your dreams with little worry for what people think."
James clearAUTHOR & ENTREPRENEUR
The goal is not to simply navigate today's needed changes but also to create a resilient organisation
poised for more change, any time.
Nina Justin THE RESILIENCE MENTOR
The trick to life is to have the courage to walk down the path that's lit up in your heart.
AtticusMODERN POET
The feeling of progress is one of the best feelings of all.
This is true even when progress is small.
James ClearAUTHOR, SPEAKER & ENTREPRENEUR
Resilience is not about figuring everything out.
You can't figure everything out.
It's about having the mental toughness to understand that whatever comes your way, you're going to keep going.
Nina JustinTHE RESILIENCE MENTOR
Often the difference between a successful person and a failure is not one's better abilities or ideas,
but the courage that one has to bet on one's ideas, to take a calculated risk and to act.
André MalrauxNovelist and art theorist
For me, success is not a public thing. It's a private thing.
It's when you have fewer and fewer regrets.
Toni MorrisonNovelist
Remember there's no such thing as a small act of kindness.
Every act creates a ripple with no logical end.
Scott AdamsAUTHOR & CARTOONIST
"Love someone exactly as they are and they"ll transform into the best possible version of who they could be.
Love yourself exactly as you are and you will do the same."
Briana WiestAUTHOR & POET
I never lose. Either I win or learn.
Nelson MandelaPOLITICAL LEADER & PHILANTROPIST
You don't learn to walk by following rules. You learn by doing, and by falling over.
Richard BransonFounder of Virgin Group
In times of adversity and change, we really discover who we are and what we're made of.
Howard SchultzFormer CEO of Starbucks
The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company.
Indra NooyiFormer CEO of PepsiCo

What Fuels Me

My Vision

I aim to be the resilience activator for small businesses, achieving financial success and going beyond that to lay a foundation that thrives in any business climate.

My Mission

I take pride in being the stimulus that amplifies growth across businesses, teams, and individuals. Embracing a ‘co-entrepreneur’ ethos, I’m deeply invested in my clients’ success as if it were my own!

My Ambition

I’m driven to not only boost my clients’ growth and leap beyond their goals but also to secure their lasting success. I empower them to transform challenges into launchpads, fostering resilience through habit.

100% East-meets-West

Raised in Malaysia and educated in the UK, my journey through law degree, professional qualification and masters in publishing, was just the start.

My real valuable education came from working and living in over 40 countries since 1999, immersing myself in the startup and scale-up world.

I’ve launched Video Avatar, Advatar Asia and Riddhi and broke new ground as the only female CEO at Rockstart Accelerator in Amsterdam in 2012, later serving on the ASEAN Rice Bowl Start-Up Awards jury from 2016-2018.

Cooking, baking, and hosting dinner parties fuel my soul, while long-distance running restores it.

I am married to my French best friend, we’re raising two amazing daughters, one of whom set me on my resilience journey eight years ago.

I speak six languages, including the universal language of kindness. I also truly believe in the resilient force within us all.

Whether in life or business, I see success as progressing one small pivot at a time. 

Running your money-making business is like running a marathon. I have trained  and signed up for it. I am all in!

Willpower has limits
that resilience surmounts.

(kinda) cool numbers

The number of books (which keep growing) in my home library
0
My fastest 10 kilometers run in minutes and seconds
0
The number of hours on direct flight from Kuala Lumpur to Amsterdam
0

My personal essence

KINDNESS

Friendly, generous and considerate to others and myself. 

CREATIVITY

Solving problems and generating ideas to make a positive difference.

BOLDNESS

Taking risks, being confident,  innovative and courageous. Breaking the status quo.

INCLUSIVITY

Respecting and fully accepting socially everybody – regardless of race, age, colour, gender, ability and sexuality.

IMPERFECTION

Allowing myself and everyone to be authentic and do one’s best as a way to learn and to practice in order to continue to grow.

AUTHENTICITY

True to my own personality, values and spirit, regardless of the pressure that I’m under to act otherwise.

HUMILITY

Staying stable and maintaining power on the inside and not needing to control others on the outside.

DRIVE

The hunger and the thirst to constantly learn, do and improve.

Everyone is a warrior and a winner.
You cannot be a loser unless you give up.

Nina brings an international and worldly experience from her diverse professional background

Jamal Hassim, CEO Bolt Global, UK
Nina brings an international and worldly experience from her diverse cultural and professional background.
She brought her energy and collaborative spirit towards solving business issues to both projects that we worked together on. She delivered the results within a tight timeline, to the brief and within budget. I believe that Nina will always bring game changing energy to any project or mission that she is involved with. It has been a pleasure working with her, and having her now as a friend.

Ready to up your game?

Set up your free 30-minute discovery consultation and tell me more…

I feel ready for the initial small pivot!